Promotional Products for Realtors
In the highly competitive real estate market, where corporate and homegrown realtors are vying
for properties, it is very important for realtors to distinguish themselves and have a brand name
identity making people want to call you. A good way to accomplish this is through the use of
promotional products as a means of setting yourself apart from other realtors.
Magnets are one of the most cost effective methods of ensuring brand recognition in the real
estate industry. Any type of magnet in the shape of house is an effective way of getting a
potential client to see your name on a daily basis as they head to the refrigerator. It could
be years after mailing or handing out the magnet until the potential client has a need to sell
their house. But you better believe, if your name has been in front of them on a refrigerator magnet
for a long time, they are most likely to call you first; and finding your phone number will be as
easy as looking at the magnet. Refrigerator magnets have the distinct advantage over other promotional
products since they are flat and light weight, making them easy to send in the mail.
Follow-up thank-yous are another major component of the realtor's referral and return business. Many
real estate agents like to use the monthly pocket planner calendar. It is a nice functional product
that consumers rarely throw away and find very useful. The pocket calendar is also an item that is
likely to be used and seen on a daily basis. The thank-you gift is a great way to make consumers
feel happy with their choice of realtor, and make them much more likely to recommend you to a friend.
The real estate market can be volatile due to interest rates, unemployment, and various other factors.
But none of these factors affect which promotional products are most effective. Promotional products
such as the refrigerator magnet and day planner have worked for years!
If you are interested in getting refrigerator magnets, day planners, or an abundance of other
promotional items for your real estate agency, just give A&S a call. Please contact one of our
customer service representatives at (937) 692-5685 or toll free at (866) 209-1574.
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